Client: Hypothetical
Responsibilities: Brand identity design, Advertisement design
Overview:
For this project I used goodbrief.io to generate a
company brief, and created two visual directions
for the brand.
The target demographic is college students, so my goal was to keep it relatable and approachable,
while also conveying security.
The brief:
We are a company that inspires new ways to make payments by combining innovative software with an easy to use interface. Our main product is a website that you can use wherever you are and implements new creative techniques. Our target audience is college students. We want to convey a sense of delight, while at the same time being agreeable.
The mind map:
I created a mind map to figure out the direction that was right for the brand, and highlight any concepts or themes that I wanted to convey within the logo. Then I narrowed it down to some keywords that I wanted to reflect in the design.
Keywords:
- Transportation
- Innovation
- Youthful
- Infinity
- Optimism
- Productivity
- Modernity
- Action
- Flow
- Journey
- Movement
- Evolution
- Dynamic
- Change
Direction 01.
![The primary logo for Tracks layed on top of a pale lilac background.](images/tracks/d1/tracks.jpg)
![Versions of the primary logo in four different colors combinations.](images/tracks/d1/tracks02.jpg)
![Four logo variations.](images/tracks/d1/tracks03.jpg)
![Billboard advertisement with text that reads: Finance doesn't have to be so overwhelming, we'll help you get back on track.](images/tracks/d1/billboard-img02.jpg)
![Billboard advertisement with a different color scheme.](images/tracks/d1/billboard-img03.jpg)
![Business cards.](images/tracks/d1/cards.jpg)
![Phone mockups.](images/tracks/d1/phones.jpg)
![Shirt mockup.](images/tracks/d1/shirt.jpg)
![Billboard mockup.](images/tracks/d1/billboard02.jpg)
![Van mockup with tracks branding.](images/tracks/d1/van.jpg)
![Brand pattern of a continuous path.](images/tracks/d1/pattern01.jpg)
![Primary logo lockup with inverted colors.](images/tracks/d1/tracks04.jpg)
Direction 02.
![The primary logo for Tracks layed on top of a pale pink background.](images/tracks/d2/tracks.jpg)
![Four logo versions with different color combinations.](images/tracks/d2/tracks02.jpg)
![Three logo variations.](images/tracks/d2/track03.jpg)
![Billboard advertisement.](images/tracks/d2/billboard-img.jpg)
![Billboard advertisement with a different color scheme.](images/tracks/d2/billboard-img03.jpg)
![Business cards.](images/tracks/d2/cards.jpg)
![Phone mockup.](images/tracks/d2/phones.jpg)
![Front shirt mockup.](images/tracks/d2/shirt.jpg)
![Back shirt mockup.](images/tracks/d2/shirt-back.jpg)
![Van mockup with tracks branding.](images/tracks/d2/van03.jpg)
![Billboard mockup.](images/tracks/d2/billboard02.jpg)
![Black and pale pink pattern of dots arrows pointing in different directions.](images/tracks/d2/pattern01.jpg)
![Black and pale pink pattern of pixels and dots.](images/tracks/d2/pattern04.jpg)
![Blue and pale pink pattern of dots arrows pointing in different directions.](images/tracks/d2/pattern02.jpg)
![Blue and pale pink pattern of pixels and dots.](images/tracks/d2/pattern03.jpg)
![Primary logo lockup with inverted colors.](images/tracks/d2/tracks04.jpg)